On average, 9 cars are stolen every hour in Mexico, that's why we left flyers on the windshields of parked cars, which showed photographs of those same cars with an intruder inside, holding a message encouraging them to get car insurance.

Credits
Agency: Ogilvy & Mather Mexico
Client: AMIS 
VP: Miguel Ángel Ruíz
Creative Director: David Zacarías / Alejandro Beltran
Copywriter: Alejandro Ortiz-Izquierdo / Jorge Ramos
Art Director: Alberto Guerra / Orlando Lopez
Executive Producer: Juan Pablo Osio

Awards
Cannes Lions Awards 2013: 1 Bronze: Promo & Activation, 3 Shortlists: Ambient Media, Financial Products & Services.
Circulo Creativo: Silver: Outdoor / 3 Bronzes: Outdoor, Promo & Activation, Branded Content, Integrated.