Spotify Awards

The first music awards based on real data. Your data.

Context: We all love music awards, but the winner is always decided by specialised juries, website hackers, or salespeople. This does not reflect what fans actually listen to or recognise.

This is why at Spotify, we created the first awards based on real data, where we recognised what people listen to: streams.

Idea: The first awards show in which each "Play", "Save", "Share", and "Follow" on the platform counted towards awarding artists. We created a visual identity based on data, along with a campaign focused entirely on the inspirational aspect of data, leading up to the event day where, through a multi-platform strategy, we empowered fans and artists with 100% of the power.

+1.1 billion impressions
+100 million people watching live
110,000% growth on social media

"No jury, only Plays".

Promotional advert

Spotify Awards | Credits
Agency: Circus - Media Monks
Client: Spotify
VP: Dauquen Chabeldin 
Creative Director: Alejandro Ortiz-Izquierdo
Creative Director: Luis Alberto Guerra
Copywriter: Diana Haro
Art Director: Tatiana Rico
Project Manager: Daniela Gonzalez