1-Cover

Más Mexa 
In the land of music genres like Mariachi, Huapango, Rancheras, and more, people are not listening to enough Mexican music.​​​​​​​
So, during Mexico's Independence Day we created a site that, without any bullshit, tells you how much Mexican music you listen to on Spotify. 

Bronze: iAB Awards - 2018

3-Demo

How it works:
- Our algorithm found all the songs you listened to in short, medium and long-term.
- Then, the algorithm compared your favourite music with an all-Mexican music list from the platform.
- Finally, the site gave them specific data, based on how much Mexican music they listened to.

7-resultados
8-earned-media

Más Mexa | Credits
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Agency: Circus - Media Monks
Client: Spotify
VP: Dauquen Chabeldin 
Creative Director: Alejandro Ortiz-Izquierdo
Creative Director: Alberto Guerra
Copywriter: Tania Domínguez
Copywriter: Diana Santos
Art Director: Alberto Guerra
Designer: Yamil Torres
Project Manager: Aldo Cárdenas

9-cierre

Selected Works

AMIS - The IntruderPromo & Activation

Spotify - Más MexaDigital/ Interactive

Spotify AwardsAward Show/ Campaign

Spotify - Our Spotify in CommonDigital/ Interactive

Nike - Sin FríoAdvertising Campaign

Spotify MenuProject type

Nu MenuProject type