Más Mexa
In the land of music genres like Mariachi, Huapango, Rancheras, and more, people are not listening to enough Mexican music.
So, during Mexico's Independence Day we created a site that, without any bullshit, tells you how much Mexican music you listen to on Spotify.
Bronze: iAB Awards - 2018
How it works:
- Our algorithm found all the songs you listened to in short, medium and long-term.
- Then, the algorithm compared your favourite music with an all-Mexican music list from the platform.
- Finally, the site gave them specific data, based on how much Mexican music they listened to.
Más Mexa | Credits
Agency: Circus - Media Monks
Client: Spotify
VP: Dauquen Chabeldin
Creative Director: Alejandro Ortiz-Izquierdo
Creative Director: Alberto Guerra
Copywriter: Tania Domínguez
Copywriter: Diana Santos
Art Director: Alberto Guerra
Designer: Yamil Torres
Project Manager: Aldo Cárdenas
Selected Works
Nu - Bienvenido a la era NuCampaign
Chipileta's Scary SpicesDesign
Gandhi BookstoresLong Copy
AMIS - The IntruderPromo & Activation
Nu - Nuestra SelecciónCampaign
Spotify - Más MexaDigital/ Interactive
Spotify AwardsAward Show/ Campaign
Spotify - Our Spotify in CommonDigital/ Interactive
Spotify - Data Driven JacketProject type
Nike - Sin FríoAdvertising Campaign
Spotify MenuProject type
Nu MenuProject type