Nuestra Selección

For Qatar's 2022 FIFA World Cup, Nubank was an official sponsor in South America. However, Mexico did not participate in this sponsorship. So, in order to be a part of it, we decided to find a way to be a part of the World Cup in Mexico.

We created a "traditional" World Cup football campaign, by hacking the advertising clichés of using players to sell, but with a twist.

Since we didn't have the sponsorship of our national team, we created our own team (“selección”) by summoning real Nu customers who shared the same last name as the professional Mexican football players who went to this World Cup.

Thus, we focused on our own team: The customers.

Nu Creative Team
Creative Leads: Gabriel Berta / David Zacarías
Copywriting: Alejandro Ortiz-Izquierdo / Giovanna Franzoni / Sandra Torres
Art Direction: Alberto Guerra / Antonio Olvera 
Film Director: Ace Norton
Landing Page: Claudio Gonzalez / Sarah Cardona
Production & Content: Guillermo Ortega / Alfredo Romero / Priscila Villalpando/ Ana Tiscareño
Brand Managers: Iván Canales / Paulina Juaristi / Paola Garcidueñas / Gustavo Ferrer
Communication Specialist: Rodrigo Sanchez / Gustavo Ferrer
Media: David Vega/ Marylou Martinez
PR: Diana Pantoja / Spinto Comunicación