In Regional Mexican music, jackets are a key part of any band's outfit. They are flamboyant, folkloric, and original. 

So, for the launch of their new album, Spotify wanted to promote the band through an item that their fans could easily identify: their jackets.

We geolocated the cities around the world where Banda MS had the most streams and transformed them into a design pattern for the jackets.

Plays were turned into data, and data became a unique moment for Banda MS and their fans from all over the world.

Data Driven Jacket 
Gran Prix for Media - Circulo Creativo

Data Driven Jacket / MS / Credits

Agency: Circus - Media Monks
Client: Spotify
VP: Dauquen Chabeldin 
Creative Director: Alejandro Ortiz-Izquierdo
Creative Director: Luis Alberto Guerra
Copywriter: Alejandro Ortiz-Izquierdo
Art Director: Luis Alberto Guerra
Executive Producer: Maia Liaudat
Project Manager: Aldo Cárdenas
Director: Jorge Berrospe
Director: Ryan Hase
Production: Habitant