1-intro

In the run up to Russia's 2018 World Cup, we developed a concept that explored how people really live for football on the Mexican streets, in order to inspire the country's national football team.

We needed an icon that would translate our message.

Jorge Campos, the Mexican goalkeeper who changed the rules and turned professional football into a street match, represented what we really wanted to say: football is about joy and fun, it's about street life and the skills you display there.

You won't see Campos overall, but you'll feel his spirit in this campaign.

Nike / Sin Frío  
2 Bronzes - Círculo Creativo  

2-campos-shooting

Director's cut

Official advert

THUMBNAIL
5-Sin-Frio-graffitti
6-photoshoot
7-Campaign-material
8-campaign-material
9-Tecatito
10-Photoshoot
11-Typeface
12-Grid
15-grid
16-grid
17-Cierre-1

Agency: Flock Linked By Isobar - Dentsu
Client: Nike Mexico  
General Creative Director: David Zacarías  
Creative Director: Alejandro Ortiz-Izquierdo  
Creative Director: Luis Alberto Guerra  
Copywriter: Alejandro Ortiz-Izquierdo  
Art Director: Luis Alberto Guerra  
Project Manager:  Ricardo Tovar  
Director: Rodrigo García Saíz  
Production: Central Films  
Executive Producer: Juan Pablo Osio  

18-END

Selected Works

AMIS - The IntruderPromo & Activation

Spotify - Más MexaDigital/ Interactive

Spotify AwardsAward Show/ Campaign

Spotify - Our Spotify in CommonDigital/ Interactive

Nike - Sin FríoAdvertising Campaign

Spotify MenuProject type

Nu MenuProject type