In the run up to Russia's 2018 World Cup, we developed a concept that explored how people really live for football on the Mexican streets, in order to inspire the country's national football team.
We needed an icon that would translate our message.
Jorge Campos, the Mexican goalkeeper who changed the rules and turned professional football into a street match, represented what we really wanted to say: football is about joy and fun, it's about street life and the skills you display there.
You won't see Campos overall, but you'll feel his spirit in this campaign.
Nike / Sin Frío
2 Bronzes - Círculo Creativo
Director's cut
Official advert
Agency: Flock Linked By Isobar - Dentsu
Client: Nike Mexico
General Creative Director: David Zacarías
Creative Director: Alejandro Ortiz-Izquierdo
Creative Director: Luis Alberto Guerra
Copywriter: Alejandro Ortiz-Izquierdo
Art Director: Luis Alberto Guerra
Project Manager: Ricardo Tovar
Director: Rodrigo García Saíz
Production: Central Films
Executive Producer: Juan Pablo Osio
Selected Works
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Chipileta's Scary SpicesDesign
Gandhi BookstoresLong Copy
AMIS - The IntruderPromo & Activation
Nu - Nuestra SelecciónCampaign
Spotify - Más MexaDigital/ Interactive
Spotify AwardsAward Show/ Campaign
Spotify - Our Spotify in CommonDigital/ Interactive
Spotify - Data Driven JacketProject type
Nike - Sin FríoAdvertising Campaign
Spotify MenuProject type
Nu MenuProject type