Our Spotify In Common 

A site that analysed your music in real-time and allowed you to compare your data with your loved ones on social media.

On Valentine's Day, you only need one song to connect with someone. And Spotify has millions.

We developed a campaign that was amplified by the users themselves through a site that showed them their data in the form of a heart, visually adapted to the genre that they listened to the most. When shared on social media, other users could click on this heart and compare how much music they had in common.

Users could then see the actual percentage of music they had in common with others, thereby creating genuine music connections.

Additionally, the site generated personalised playlists with the music that they both listened to.

Our Spotify in Common
Bronze - iAB Mx Awards

Results

• The site had more than 3 million visits on its first day.
• The campaign had an impact of 22 million users. 
• It was an organic Trending Topic in Mexico, Spain, Argentina and Colombia during the day of its launch. 
• The site generated more than 700 thousand unique playlists, becoming the largest number of playlists created through a campaign.